Apple’s new holiday ad is another heartwarmer

See the original posting on The Verge

Apple’s been no stranger to iconic commercials over the years, and its newest holiday ad looks to follow in those footsteps. This year’s 90-second spot, titled “The Song,” features a girl using various Apple products to transform a vinyl recording of her grandmother’s voice with music of her own, creating a decades-spanning collaborative gift. It’s not meant to sell a specific product so much as it’s meant to tug at the proverbial heartstrings just as those last-minute holiday purchases are being made.

The ad is sure to bring up memories of last year’s popular (and Creative Arts Emmy-winning) holiday commercial, which followed a seemingly phone-obsessed boy throughout his family’s Christmas celebration only to reveal that he was making…

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