Apple, Luminary, Spotify, and the podcast wars to come

See the original posting on The Verge

The podcast wars are coming. After Luminary’s troubled launch, The Verge’s Nilay Patel and Ashley Carman sit down with podcast expert Nick Quah of Hot Pod to discuss if Luminary or anyone could be “the Netflix of podcasts” and where the industry is headed.

You can listen to the discussion in its entirety on The Vergecast right now. Below is a lightly edited excerpt from the interview.

Nilay Patel: I think the podcast war is coming. I think the question of “why isn’t the podcast industry more like TV” is because all of those TV companies have their own distribution. NBC owns antennas in the world, and they control a massive distribution point: cable companies they sell to other cable companies, and that’s a massive distribution point….

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