Apple drops iPhone 5S price to $99, makes iPhone 5C its free option

See the original posting on The Verge

As is always the case when Apple launches new iPhones, the lower end of the company’s product offerings is getting shuffled around. Rather than update the controversial iPhone 5C, Apple has decided to slot that in as a free offering (with 8GB of storage, down from the 16GB it launched with), while the iPhone 5S now occupies its place at the $99 price point (both with a two-year contract, of course). It’s probably the most logical thing Apple could have done with its increasingly complicated iPhone lineup — the iPhone 5C is essentially 2012’s iPhone 5, and Apple has traditionally put its two-year-old phones in the free price slot.

Keeping the iPhone 5S around at the $99 price point serves a few smart purposes — it gives customers a…

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