Apple designed a custom typeface for the Apple Watch, just like Google did for Android

See the original posting on The Verge

Typefaces are a funny thing: to the untrained eye, they can be difficult to tell apart, yet they can make a world of difference in the design and usability of a product. Apple recently swapped Helvetica for Helvetica Neue in iOS and Lucida Grande for Helvetica Neue in OS X Yosemite — but for the Apple Watch, it went a little deeper.

The Watch features a new typeface that Apple designed in-house “to maximize legibility,” it says — a noble and important goal when you’re dealing with a particularly small display. Interestingly, Google’s Roboto was designed with some of the same goals in mind when it rolled out with Android 4.0 almost three years ago.

I almost immediately noticed similarities to Roboto when Apple showed the Watch on…

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