Amazon Prime Video now allows in-app rentals and purchases on the iPhone, iPad, and Apple TV
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Illustration by Alex Castro / The Verge
Amazons Prime Video iOS and Apple TV apps now let customers make in-app purchases, including renting and buying films and TV shows. The change marks a huge shift in Amazons approach to the App Store, which mandates a 30 percent cut on all in-app purchases. Prior to the change, Amazon would not allow you to rent or buy content on the Prime Video app, instead, directing users to a web browser to avoid the App Store fee.
Now, when users log in to the Prime Video app, there should be a message reading, Browse, rent, or buy new release movies, popular TV shows, and more now within the app. (Big thanks to George Watson, who tipped us off to this change.)
The prices do not…