Amazon 4-star is a dream store for last-minute gift givers

See the original posting on The Verge

Yesterday Amazon opened up another retail location in New York City. But this one, the company’s third in Manhattan, is different than the standard Amazon Books store. It’s called Amazon 4-star, and the name gives away the store’s premise: Amazon 4-star stocks items that have an average customer review rating of four stars and above. There are also sections for new / trending and top sellers, where featured products don’t necessarily have to meet the four-star bar.

The store’s selection will be changed out and refreshed on a frequent basis — in some cases weekly, according to one employee I spoke to — but there are mainstays (like Amazon’s own hardware products) that will obviously be a permanent staple of the store.

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