Amazons Super Bowl ad imagines a world where Cardi B and Anthony Hopkins are Alexa
See the original posting on The Verge
The Super Bowl isnt for another few days, but Amazon is getting a jump on the big game with the release of a star-studded Super Bowl ad. The commercial imagines a world in which the companys Alexa assistant has lost her voice, leading a frantic Jeff Bezos to seek out replacements in the forms of various celebrities.
As the minute-and-a-half ad unfolds, Alexa users discover that instead of Alexas neutral, semi-robotic tones, their requests to, say, get a recipe for grilled cheese are met by celebrity chef Gordon Ramsey, while he hurls abusive remarks at them about their inabilities to cook.
Cardi B shows up to play her hit song Bodak Yellow, instead of…