Algorithms will start hunting down extra-loud TV commercials next year
See the original posting on The Verge
Some TV commercials are about to get even quieter. Back in 2011, Congress passed a law requiring that commercials aren’t broadcast any louder than the TV shows airing around them, and now the FCC is making some minor adjustments that’ll help to better enforce that. Since the beginning of the rule’s enforcement in late 2012, a commercials’ loudness has been determined by its average volume but beginning next June, that’ll change. A new algorithm will ignore silent or particularly quiet parts of a commercial that might be used to balance out particularly loud parts elsewhere.
“[The new algorithm] is intended to more accurately reflect consumer perceptions in situations in which the commercial contains both very loud and very quiet…