Adobe’s Search Ad Report: U.S. Search Spend Up 9%, Google CPC Up 4%

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2014-07-15_1635 Ahead of Google’s quarterly earnings announcement, Adobe today released its latest ad data report for search ads. Based on what the company is seeing on its Marketing Cloud, U.S. search ad spend grew about 9 percent year-over-year, mostly through click growth. For the full year, which includes the traditionally stronger fourth quarter, Adobe expects that spend will increase between 10 and… Read More