AdDetector will make sure you never mistake a sponsored story for a real one

See the original posting on The Verge

Sponsored news stories — or what are more politely known as “native ads” — are becoming a fixture of the web, yet it isn’t always so easy to tell when an article is sponsored. Google engineer Ian Webster is now trying to solve that problem with a browser extension called AdDetector, which searches out native ads and drops a bright red bar over the top of the page announcing that what you’re viewing is a paid promotion. The extension doesn’t work flawlessly, but it did detect most of the sponsored pages that I tested it on. It’s been set up to work with a close to 50 sites already, including The New York Times, The Wall Street Journal, BuzzFeed, several Gawker Media sites, and two Vox Media sites, including The Verge.

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