A cooler just beat Pebble’s record for highest-funded Kickstarter project

See the original posting on The Verge

The Pebble smartwatch, a shining example of ingenuity being supported by crowdfunding, has held the record for highest-funded Kickstarter campaign for over two years now, not even being surpassed by cult hits like Veronica Mars. But finally, on Tuesday, the title was taken by another project: a cooler — like, the thing you bring your drinks to the beach in. Called the Coolest (okay, it’s a pretty good name), it’s now raised over $10.3 million with a few days to go, bringing it just above Pebble’s $10.2 million.

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