5 things Apple could be doing with cars

See the original posting on The Verge

Multiple reports in the last several days have suggested that Apple is working on cars in some capacity. That inevitably sets the imagination running wild: how can a company that makes most of its money from a pocket-sized chunk of aluminum and circuitry make the transition into transportation — a brutal industry that has claimed hundreds of companies over the last century?

At a high level, I’d suggest that reinventing the automobile today is no more audacious than reinventing the cellphone in 2007, as Apple did — and it might even be easier, considering Apple’s historic brand power and market position. But that doesn’t mean it’d be a walk in the park, nor does it mean that it’s the only thing Apple could be working on. Let’s have a…

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