This digital content training will have customers chasing you, not the other way around

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Promoting products is almost nothing like it was back in the Mad Men days. In fact, the digital landscape has changed the ad game so much that it barely even resembles early Grey’s Anatomy days anymore. 

Marketing a product digitally isn’t about the right ad slogan or color scheme. It’s about crafting the narrative around that product through blog posts, social media, videos and other legitimate content that demands a potential customer’s attention and motivates action.

Did you know Facebook is the primary content distribution channel for marketers today? Or that those marketers usually create unique content for up to three completely separate audience segments? Or that digital marketing is now a $100 billion per year business?

Reaching just the right audience on just the right platform with just the right message is just as tough as it sounds. However, the training in The Complete Digital Content Marketing Certification Bundle will help you find your people, hone your message and take advantage of the strengths and weaknesses of each platform to craft the messaging story you want around your product.

This collection features eight courses including 40 hours of instruction as you learn everything you need to know to craft a fully-formed digital content strategy.

The Certified Facebook Marketing 2020 (Complete Masterclass) opens your tutelage with a look at the no. 1 digital content hotspot on the web, including how to create an optimized home for your brand, proven Facebook marketing tactics, a Facebook Ads primer and how to reach Facebook groups to drive sales on the platform. Read the rest

Sony’s Xperia 1 II ships in the US on July 24th for $1,199

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Image: Sony

Sony’s new flagship smartphone, the Xperia 1 II (pronounced “mark two”), will ship in the US starting July 24th for $1,199, the company announced. Pre-orders start on June 1st. And if you pre-order by June 28th, you’ll get a free pair of Sony WF-1000XM3 noise canceling earbuds.

A major feature of the Xperia 1 II is its 12-megapixel triple-camera array, which Sony says can shoot up 20 fps in burst mode, make AF/AE calculations up to 60 times per second, and autofocus on the eyes of humans and animals for portrait shots, among other features. The phone also comes with the Photography Pro and Cinematography Pro apps, which give you more manual control over the camera settings for your photos and videos.

The Xperia 1 II has a 4K HDR OLED…

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The ‘Knight Rider’ theme song played on the cello is the best kind of Gen-X nostalgia

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Samara Ginsberg rocks the Knight Rider theme song on the cello | Samara Ginsberg/YouTube

The 1980s show Knight Rider was about a guy who drove a talking car and solved crimes. I think. I (sort of) remember watching a young(ish) David Hasselhoff argue with the car, a 1982 Pontiac Firebird Trans Am named KITT (Knight Industries Two Thousand), voiced by William Daniels. KITT had a Cylon-like red light on its (his?) front grill which made the car seem vaguely menacing. Knight Rider was amazing ‘80s television and as such, had an equally spectacular theme song (sidebar: I would like us to get back to TV theme songs that explain the entire plot of the show either in the lyrics or via a voiceover like this one did. I miss you, 1980s).

London-based cellist Samara Ginsberg, who among other things, produces “virtuoso arrangements of…

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The Coconut Light goes anywhere, fits anywhere, and it’s hypnotically cool

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Every once in a while, we see a new product come along that’s so versatile and elegantly simple that it’s strange no one’s ever gone there before.

Portable lights themselves aren’t new, but there’s something about the MOGICS Coconut Light that’s so seamlessly well-designed and adaptable that it feels startlingly original.

The Coconut is basically just an orb of light. Yet the more than $105,000 this portable, foldable light source generated during its enthusiastic run on Kickstarter proves that its appeal goes far beyond its humble origins.

Made from durable, non-toxic, kid-safe silicon material, the Coconut Light is a minimalist perfect sphere of light that can adapt to almost any situation. The Coconut self-inflates and sports four different lighting modes, so whether it’s serving as a desk light, a table centerpiece, a camping accessory, or poolside ambiance, it effortlessly conforms to your environment.

The silicon sturdiness and clever engineering mean you don’t have to handle the Coconut Light with kid gloves. In fact, with its inflatable, balanced, durable construction, it’s practically like having a glowing rubber ball shining in the darkness.

The three-point design subtly creates a balance, so if the Coconut Light is set on a table, it doesn’t roll away. At the base, the invisible switch can toggle through normal, flash, breathing, and warning light modes.

In case you’re skeptical about carrying a rubber ball around with you, don’t worry — the Coconut Light folds down to about a sixth of its original size. Then once you pop it out of its carrying case, the Coconut’s unique valve design expands it to its regular dimensions. Read the rest

Streaming this week: Space Force, Ramy and Hannah Gadsby: Douglas

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Photo: Aaron Epstein / Netflix

One of the new streaming shows I’ve been looking forward to most, Netflix’s Space Force with Steve Carell, debuts this week. I definitely need something funny and smart in the lineup— I started watching I Know This Much is True and now catching up on Ozark, so a less morbid/bleak show will be a welcome change.

Here are three shows on the lighter side (or at least, the less-dystopian side) coming to streaming this week:

Hannah Gadsby: Douglas (Netflix, May 26th)

Australian comedian Hannah Gadsby, probably best known for her stunning, Peabody Award-winning standup show Nanette, is back, bringing her latest comedy standup show Douglas to Netflix (fwiw, Douglas is the name of one of her dogs).

Ramy, Season Two (Hulu, May 29th)

E…

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The widest screen

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LG makes a 86-inch 3840 x 600 display—that’s a 58:9 aspect ratio—and you can buy it for abour four grand [Amazon]. I was thinking of having them send one over to do a deadpan serious Gamer Review of it. Imagine this 7ft monster vesa-mounted on a 5ft desk, with little computer speakers stuck awkwardly on arms out to the side. Would many games even run at that resolution? It was suggested to me further that I review it in portrait orientation.

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The Station: Hertz files for bankruptcy, hailing “self-driving” scooters, Memorial Day travel

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The Station is a weekly newsletter dedicated to all things transportation. Sign up here — just click The Station — to receive it every Saturday in your inbox. Hi and welcome back to The Station. Memorial Day is this coming Monday, a holiday meant to honor military personnel who died while serving in the U.S. Armed Forces. […]

Living and working in a worsening world

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Jon Evans Contributor Jon Evans is the CTO of the engineering consultancy HappyFunCorp; the award-winning author of six novels, one graphic novel, and a book of travel writing; and TechCrunch’s weekend columnist since 2010. More posts by this contributor Why are people who cite videos always wrong? Seven viral futures Not long ago we lived […]

30 items on sale for Memorial Day that’ll improve your home and beyond

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With the U.S. cautiously reopening, it’s probably time to take stock of where you’re at. After spending all these weeks in the house, you’ve likely already assembled a little list of items you either realized you were missing or need to replace. And those kinds of revelations probably apply to nearly every room.

We got you. From the bedroom to the kitchen to the bathroom, we’ve put together a list of some cool items all under Memorial Day discounts right now. On top of that, use the code SUMMERSAVE20 during checkout and you’ll get an added 20 percent off everything. Load up!

The Bedroom

Comfort always starts with some great sheets, so the Bamboo Comfort 4-Piece Luxury Queen Sheet Set ($26.39 after discount, originally $109) offers a high-quality microfiber and bamboo blend that’s soft, breathable, hypoallergenic, and wrinkle-free.

Of course, wrinkle-free is easier said than done…but the problem of wrinkled sheets and mattress toppers gets crushed by the Bed Scrunchie 360° Fitted Sheet Tightener, Holder & Extender ($25.59 after discount, originally $59.95), the world’s first 360-degree all-in-one bed tightening system. Clip it to the edges of your sheets, tighten the clamps and you’ve got a flawless hotel bed look and military corners in seconds.

And if you’re having a little trouble drifting off to sleep, the LectroFan High Fidelity White Noise Machine ($31.99 after discount, originally $49.99) sports 20 unique digital sounds with pinpoint volume control to mask noises, focus your mind for relaxation, and get you a more peaceful rest each night. Read the rest

Working from home doesn’t have to crater your productivity or send you off the deep end

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When the COVID-19 threat hit in March, most Americans didn’t have much of a choice about their new work-from-home existence. But now that a majority of the workforce have settled into their new routines, it may be hard for many to snap back to the daily commute and the office grind again.

And the numbers spell it out — remote working…well, works. A survey found remote workers actually logged almost 60 more hours of core work per year than those in an office. And remote workers saved anywhere from 2 to 5.5 hours a day without commuting and time-consuming in-person meetings. 

With results like those, the only real question is how do you ensure your core work hours are truly time well spent? With The Remote Work and Productivity Bundle, you can learn the techniques that will help keep you focused on your key tasks so you can enjoy the work from home lifestyle with zero guilt.

This package collects seven courses that bolster both the physical and mental approaches to working remotely so you can do high-quality work in less time and with less hassle.

With How To Be Hyper Productive In Your Home Based Business, you’ll develop the disciplines and habits needed to take your home-based job or business to be both highly productive and highly profitable. Meanwhile, the Coronavirus and Remote Work: Tools and Tactics for Business Continuity course take that training a step further, minimizing work disruption, managing expectations, and feeding your creativity and innovation, all from home. Read the rest

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