Twitter tests Snapchat-style photo filters for the VMAs and US Open

See the original posting on The Verge

You may have been too focused on Kanye West’s presidential run to notice last night, but Twitter is experimenting with Snapchat-style, location-based photo and video filters around big events. TechCrunch spotted a series of tweets from VMA nominees including Taylor Swift, Pharrell Williams, and and Big Sean featuring VMA-related stickers. Big Sean posted a moon man icon on one of his tweets; Pharrell showcased the official hashtag; and Swift appeared to get not one but two special stickers devoted to her songs: one for “Bad Blood,” and a pair of wild animals for “Wildest Dreams.” Then today Twitter showed off some new filters in a blog post about the US Open, including one in which someone had drawn a happy face on the photo.

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