This smart urinal will show you ads while you pee

See the original posting on The Verge

Mr.Friendly is a Dutch startup that invented a smart urinal, first spotted by The Next Web. It’s a urinal, with a small screen on top that companies can manage remotely to serve ads to customers. The Mr.Friendly urinals aren’t just dumb screens. No, no, they’re equipped with sensors to detect when you’re taking a leak, and only show you the ads then. Because it’s a smart urinal.

The company’s pitch is that the urinal is “guaranteed to capture 40 seconds of a gentleman’s attention,” noting that the best time to serve someone an ad is when that “person cannot escape to do something else, and can only focus on your message,” which I guess applies here.

Incidentally, The Next Web cites an account from someone who actually encountered one of…

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