Sub-brands are the new weapon in China’s smartphone war

See the original posting on TechCrunch

One of China’s top smartphone brands Vivo appears to have joined its fellows Oppo, Huawei and Xiaomi in setting up a new sub-brand as a softening market and heightened competition at home drive players to venture upon their original reach. A new smartphone brand called iQoo made its debut on Weibo, China’s answer to Twitter, on […]