Spotify, please don’t turn into iTunes
See the original posting on The Verge
A few months ago when Spotify announced its move into podcast streaming, I was an immediate opponent of the idea. Are people really going to start opening Spotify for the latest episode of This American Life or WTF? Is that a mental link that users will ever make? I’m just as skeptical now as I was then. But last week, Spotify took its biggest step yet in broadening the type of content that we’ve come to associate with the leading subscription music service: it launched video.
Not music videos, mind you. Unlike Tidal and Apple Music, which both offer their subscribers on-demand access to a big vault of music videos, Spotify’s going way more mainstream with something that almost resembles YouTube. You’ll find video snippets from The…