Sephora’s latest app update lets you try virtual makeup on at home with AR

See the original posting on The Verge

Sephora is joining multiple other companies in recognizing the importance AR is going to play in future beauty product shopping.

The makeup retailer introduced a “Sephora Virtual Assistant” this week in an update to its iOS app. The feature, which was developed in partnership with AR company ModiFace, scans your face, figures out where your lips and eyes are, and lets you try on different looks.

Right now, you can only play with lip colors, eyeshadows, and false lash styles. If you like the look, well, you can buy it. Convenient! The app also offers “virtual tutorials” that show you how to contour, apply highlighter, and create winged eyeliner. It overlays the tutorial on your face.

I played around with…

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