Samsung’s Android browser gets ad blocking capabilities

See the original posting on The Verge

Samsung is today adding support for content and ad blocking plugins to the web browser preinstalled on its Android phones. The updated browser, which is being pushed to Samsung phones with Android Lollipop or newer starting today, will let users install helper apps that block ads from websites they visit, similar to how content and ad blocking works in Apple’s Safari browser in iOS 9. An ad or content blocker could reduce loading times and mobile data usage, as web pages loaded without ads are much smaller than those with advertising enabled.

Content blockers on mobile devices caused quite a commotion when iOS 9 was released this past September, but once the initial hype died down, blockers fell from the top ranks of Apple’s App Store,…

Continue reading…