Pandora Debuts Premium On-Demand Music Tier

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Pandora will now let you listen to whatever you want, for a price. The internet radio firm today announced Pandora Premium, for which it will charge customers $9.99 a month. From a report on USA Today: The new on-demand service Pandora Premium, which costs $9.99 monthly, lets subscribers choose and play any song or album and use new playlist creation features. Currently, Pandora’s Internet radio can be listened to free with advertisements, but you cannot choose a specific song, only artists or a type of music. Listeners can give songs a thumbs up to hear more songs similar to that or thumbs down to not hear that track again on that station. Pandora will send out invitations to current select users on Wednesday, with options for all users to upgrade in coming weeks. Pandora hopes this new tier of service helps strengthen its position in the competitive music streaming market. It already reigns as the top music service in terms of overall listening, earning 28% of all streaming music hours in 2016, according to research firm MusicWatch.

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