New Trends for 2018: A Web Developers View
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Content or Design: Which Comes First?
Some believe content needs to come first and others think its design that has to be made first. This is a debate that could go on and on, just like the chicken or egg question. What you are going to read next might surprise you. The answer is principles. It’s neither content or design. Principles provide a framework for all other decisions. Without having a framework in place, having content or designs ready would not be of much help. After all, brands are founded on principles: a mission, a vision, and a promise. Each of these things requires underlying beliefs to animate them and to make them relevant to others.
A designs success depends on a systematic, scalable, and cohesive approach across a brands many outputs and environments. Creating a design system that helps translate brand aesthetics and approaches to functionality into modular components that can be mixed and matched to meet any UIs unique needs is a must. Having a systemized design language in place simplifies decision-making, cuts down on development times, and frees up designers to work on higher-profile projects where design patterns havent already been established.