Magic Leap’s cheapest headsets will cost as much as a high-end phone, says CEO

See the original posting on The Verge

Magic Leap is planning multiple editions of its augmented reality glasses for different levels of consumers and professionals, with the cheapest starting at the price of a “higher-end mobile phone to higher-end tablet,” says company president and CEO Rony Abovitz. “I think we’re trying to establish certain tiers — we’re not going to be a single-product company over time,” Abovitz told an audience during an interview at Recode’s Code Media conference today.

Abovitz says the Magic Leap One, a “creator edition” headset that’s supposed to be coming out this year, falls somewhere in the middle of Magic Leap’s price range. “We will have a product line in that price point probably for the company’s history, and we’ll probably have some above…

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