Instagram Will Now Let You Follow Hashtags In Your Main Feed
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“Up until now, there were two ways to interact with a hashtag,” reports The Verge. “You could click through a hashtag on a post, or you could search for a specific tag in the Explore section of the app.” Today, Instagram is adding a new way to interact with a hashtag: the ability to follow hashtags so you can see top posts and Stories about a topic on your home page. From the report: You can now “follow” a hashtag the same way you would follow an account. Instagram’s algorithms will then pick and choose some of the highlights from that collection and surface them in your main feed. It’s a fundamental change to one of the largest social media platforms in the world, elevating your interest in adorable dogs or expensive automobiles to equal status with your friends and family. By contrast, the posts injected into my main feed based on the hashtags I chose to follow (#modernart, #bjj, #ancient) felt carefully curated. There is a lot of variety, even within those categories, but you can train the algorithm on what you do and don’t like. Engage with the post by leaving a heart or a comment, and Instagram will assume you want more. Click the menu button on the top right of the post, and you can downvote the offending image by asking Instagram not to show you similar content for that hashtag again. After a few days of this, the art in my feed, both martial and modern, felt fine-tuned to my taste.
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