Facebook ‘Messenger Day’ Is the Chat App’s New Snapchat Stories Clone

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An anonymous reader quotes a report from TechCrunch: Facebook is stealing the Stories format and invading countries where Snapchat isn’t popular yet. Today in Poland it launched “Messenger Day,” which lets people share illustrated filter-enhanced photos and videos that disappear in 24 hours, just like on Snapchat. Much of the feature works exactly like Snapchat Stories, with the ability to draw or add text to images. Facebook’s one big innovation with Messenger Day is the use of graphic filters as suggestions for what to share, instead of just to celebrate holidays and events or to show off your location like with Snapchat’s geofilters. At the top of the Messenger thread list, users see a row of tiles representing “My Day” and friends’ Days they can watch, but there are also prompts like “I’m Feeling,” “Who’s Up For?” and “I’m Doing.” Tapping on these tiles provides a range of filters “I’m feeling […] so blue” with raindrops and a bubbly blue font, “I’m feeling […] blessed” with a glorious gold sparkly font, “Who’s up for […] road trip” with a cute car zooming past, or “Who’s up for […] Let’s grab drinks” with illustrated beer mugs and bottles that cover the screen. This feature allows people to share visually appealing images even if they aren’t great artists or especially creative. These prompts could also spur usage when people are bored, sparking their imagination. Messenger is already an app people use all day with close friends, so it could end up a better home for the Stories format than cramming it into Facebook’s core app, which the company tested as “Quick Updates” and scrapped.

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