Facebook expands feature letting businesses build Messenger into their websites

See the original posting on The Verge

Facebook announced a wider availability of its new Customer Chat service today, which lets businesses talk with users both on their own websites and within Facebook Messenger. Customer Chat is essentially a website plugin that brings the Facebook Messenger experience to any retailer’s website, which lets the customer support representatives then converse with customers as if they were chatting with a friend on Facebook.

Customer Chat saves conversation histories, so a user can go from talking with a rep on a retailer’s website to conversing with them within the Messenger mobile app without restarting a new thread. The service first became available earlier this month when the Facebook Messenger team launched it in private beta. The…

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