Apple is reportedly planning to make its own movies and TV shows

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Apple is in talks as part of a possible move into producing its own original programming, Variety reports. According to the publication, the company is looking to start hiring for a new development and production division in the next few months that would go into operation next year, producing content to rival streaming services such as Netflix and Amazon Prime. It’s not clear whether this new division would produce TV shows, movies, or both, but a unit within the Apple has reportedly already entered discussions with Hollywood executives, reporting back to Eddy Cue.

Variety says that Apple’s plans are in the early stages, but that the company has increased its interest in producing its own TV shows or movies in recent months, making an…

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